Making Happiness Bloom: A Look Back at the FQ Lounge™ @ SXSW 2025
As we gear up for the high-energy atmosphere of SXSW 2026 in Austin, Texas, we can’t help but reflect on the incredible impact of last year’s collaboration. In March 2025, we had the privilege of providing custom floral and plant decor for The Female Quotient (FQ) Lounge™, hosted at the iconic Waller Creek Boathouse.
The FQ Lounge™ has long been known as "the place where business happens," serving as a vital hub for industry leaders to connect, collaborate, and tackle the pressing questions surrounding gender equality in the workplace and beyond.
Elevating the "Equality Lounge" Experience
Our goal for the 2025 activation was to create a "female-forward" environment that was as inspiring as the conversations taking place within it. At an event where women drive up to 85% of purchasing decisions but receive less than 2% of venture capital funding, every detail matters in creating a space that feels both professional and empowering.
The decor at the Waller Creek Boathouse featured:
- Lush Floral Installations: Vibrant arrangements designed to mirror the energy of the "Invest in Women Daily" (IWD) initiative.
- Branded Plant Decor: Strategic greenery that complemented the FQ brand while providing a welcoming, organic feel to the high-tech SXSW environment.
- Interactive Elements: We believe that florals should be an experience, not just a backdrop, much like the FQ’s mission to move from "good intentions to intentional actions".
Looking Ahead to SXSW 2026
With the Austin Convention Center undergoing redevelopment, SXSW 2026 is set to be a reimagined experience spread across vibrant neighborhoods. We are thrilled to continue our mission of making happiness bloom by offering even more interactive and customizable floral experiences for corporate clients.
For 2026, we are highlighting our Interactive Flower Bar and Custom Flower Truck—the perfect way to engage guests while keeping your brand front and center.
- Interactive Flower Bar: We can provide customized pricing based on your event timing, guest count, and budget. Whether it’s a pop-up lounge or a VIP happy hour, we work with your specific budget to provide the best possible options.
- Brand-Aligned Flower Truck: Our truck can be fully customized with your brand colors and logos. We offer specialized branding opportunities, including custom magnets, advertising logos, and branded wrapping paper, ribbons, or floral cards to ensure every guest takes a piece of your brand home with them.
Join the Movement
The FQ Lounge™ remains a destination for those looking to change the equation. As we prepare for another year in Austin, we invite you to think about how "intentional decor" can elevate your brand's presence at the world's premier event for innovation and creativity.
SXSW 2026 Dates: March 12–18, 2026
Our Mission: To collaborate with female-forward companies and make happiness bloom through bespoke floral experiences.
Contact us info@jordanflowersandevents.com to begin planing your SXSW 2026 Event floral and decor