To Cure a Rose Gala

Making Happiness Bloom: A Look Back at the FQ Lounge™ @ SXSW 2025

As we gear up for the high-energy atmosphere of SXSW 2026 in Austin, Texas, we can’t help but reflect on the incredible impact of last year’s collaboration. In March 2025, we had the privilege of providing custom floral and plant decor for The Female Quotient (FQ) Lounge™, hosted at the iconic Waller Creek Boathouse.

The FQ Lounge™ has long been known as "the place where business happens," serving as a vital hub for industry leaders to connect, collaborate, and tackle the pressing questions surrounding gender equality in the workplace and beyond.

Elevating the "Equality Lounge" Experience

Our goal for the 2025 activation was to create a "female-forward" environment that was as inspiring as the conversations taking place within it. At an event where women drive up to 85% of purchasing decisions but receive less than 2% of venture capital funding, every detail matters in creating a space that feels both professional and empowering.

The decor at the Waller Creek Boathouse featured:

• Lush Floral Installations: Vibrant arrangements designed to mirror the energy of the "Invest in Women Daily" (IWD) initiative.
• Branded Plant Decor: Strategic greenery that complemented the FQ brand while providing a welcoming, organic feel to the high-tech SXSW environment.
• Interactive Elements: We believe that florals should be an experience, not just a backdrop, much like the FQ’s mission to move from "good intentions to intentional actions".

Looking Ahead to SXSW 2026

With the Austin Convention Center undergoing redevelopment, SXSW 2026 is set to be a reimagined experience spread across vibrant neighborhoods. We are thrilled to continue our mission of making happiness bloom by offering even more interactive and customizable floral experiences for corporate clients.

For 2026, we are highlighting our Interactive Flower Bar and Custom Flower Truck—the perfect way to engage guests while keeping your brand front and center.

• Interactive Flower Bar: We can provide customized pricing based on your event timing, guest count, and budget. Whether it’s a pop-up lounge or a VIP happy hour, we work with your specific budget to provide the best possible options.
• Brand-Aligned Flower Truck: Our truck can be fully customized with your brand colors and logos. We offer specialized branding opportunities, including custom magnets, advertising logos, and branded wrapping paper, ribbons, or floral cards to ensure every guest takes a piece of your brand home with them.

Join the Movement

The FQ Lounge™ remains a destination for those looking to change the equation. As we prepare for another year in Austin, we invite you to think about how "intentional decor" can elevate your brand's presence at the world's premier event for innovation and creativity.

SXSW 2026 Dates: March 12–18, 2026

Our Mission: To collaborate with female-forward companies and make happiness bloom through bespoke floral experiences.

Contact us info@jordanflowersandevents.com to begin planing your SXSW 2026 Event floral and decor

What an incredible experience at the annual Texas Women’s Conference in Austin! We were absolutely thrilled to join over 4,000 inspiring guests for a day centered around growth and connection. As the "Texas in Bloom" theme took over the city, we partnered with Texas Mutual to bring a unique, tactile experience to life that truly made happiness bloom.

Our interactive flower bar was the talk of the conference, offering a creative sanctuary amidst the bustling event. We curated a stunning buffet of dried botanicals displayed in our signature rental dishes, allowing every guest to hand-pick the blooms that resonated with them most. Once they designed their perfect postcard keepsake, they visited our "budtender" to have their floral arrangements permanently preserved with a custom wax seal.

Watching thousands of women walk away with a personalized piece of art was the highlight of our week. There is something so special about the ritual of selecting flowers and watching the hot wax create a timeless seal, and we are so grateful to have provided that moment of tactile joy. It was a beautiful reminder of how small, intentional details can make a massive impact at a large-scale event.

A huge thank you to Texas Mutual for trusting us with your vision and to everyone who stopped by to create with us. Austin, you were a dream, and we are still feeling the floral high from such an empowering gathering!

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Venue Moody Center

Client Texas Mutual

Coordinator Pink Cactus Productions

This was more than just a gender reveal; it was a magical journey into the Hundred Acre Wood, brought to life at the beautiful Springdale Station in downtown Austin.

As Austin's best event decor and custom painting artists, we poured our hearts into every single detail to create a truly unique and enchanting event. Every piece of signage and every beloved book character, from Pooh to Piglet, was meticulously hand-painted by us, transforming the space into a vivid storybook setting.

We believe that fresh flower arrangements and live event floristry elevate any occasion. For this special reveal, our team designed enchanting Winnie the Pooh-themed florals. We customized every element, even painting the vases to resemble adorable little honey pots, then added honey dippers and cute bee accents for that perfect Pooh vibe. It was like guests were stepping right into the classic book!

To capture the true essence of vintage Winnie the Pooh (not to be mistaken with the '90s Disney style!), we framed pages from the original books, filled with timeless life lessons, and displayed them as charming centerpieces. And for a truly immersive experience, we custom-designed the trees for our 360° photobooth and cake table. You'll do a double-take when you see them—they look incredibly real, but they're actually crafted from birchwood poles, curly willow, and smilax, showcasing our dedication to unique and custom event decor.

Every element, from the hand-painted details to the stunning fresh flower arrangements, came together to create a beautiful storybook setting, a true testament to our passion for best event decor and floral design in Austin. We hope you loved stepping into our Hundred Acre Wood as much as we loved creating it for you! Now a baby shower!

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Hentrich Creatives Coordinator

Errich Peterson Photography

Venue Springdale Station

Austin Balloon Collective

DJ A Wall

Simon Lee Bakery